READ: 'Tere Naal' Song: T-series Produces Another Eloquent Single By Tulsi Kumar & Darshan Raval Here’s the post We, at T-Series have always focused, supported and brought to audiences devotional music right from the time of the inception of the company.”īhushan Kumar shared the news of the devotional song hitting 1 billion views on youtube, terming it as ‘moment of joy.’ He conveyed gratitude to his father for his blessings, helping them in ‘achieving many more such milestones.’ I’m overwhelmed with the love this devotional video has received. With the COVID-19 pandemic, we are all in the midst of a challenging situation and the Hanuman Chalisa helps us to deal with pain and hardship and gives us the courage and strength to face problems. T-Series head honcho Bhushan Kumar said, “People turn to and recite the Hanuman Chalisa during their low phase. Taking his father’s legacy forward, T-Series’ chairman and managing director Bhushan Kumar continues to focus on this genre of music and has also attempted to keep it relevant to younger audiences. The music label in its early days was known for releasing pre-recorded bhajans and aartis, which were highly appreciated and loved by all. The song has rendered by veteran singer Hariharan. The track features the founder of the label, Gulshan Kumar, reciting the Hanuman Chalisa, in front of a Lord Hanuman idol, along with a group of devotees. That was evident with T-Series version of Hanuman Chalisa recently setting a record, to become the first devotional song to hit 1 billion views on YouTube. READ: Salim Merchant Says He Has No Hard Feelings For T-Series Or Yash Raj Films Over Royalties Though film and independent music has been driving the success of the label of late, its devotional music is still working its magic on viewers. While their newer lot of songs, including those from the films that they have produced, have contributed to the major chunk of this success, it was devotional music that had helped the label shoot to spotlight in the early ‘90s. T-Series is the most-watched and most-subscribed YouTube channel in the world.